NYC Marathon App Portfolio

 

Client

TCS New York City Marathon

Year

2013 — 2015

ROLE

Lead designer

Goals

Increase app downloads to 250K, Improve UX

RESULT

Ranked #1 free sports app and free app in the Apple Store on race day, 250K+ downloads (25% YoY),
50K+ runners tracked (60% adoption)

nycmarathon-apps-test.png
 

Detail 3

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Detail 2

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Heuristic evaluation

 

journey map

 

Wireframes & iterative design

 

low-fidelity design

 

visual design iterations

 

approved design